{"id":85,"date":"2012-04-26T05:00:33","date_gmt":"2012-04-26T12:00:33","guid":{"rendered":"http:\/\/myersthoughts.com\/?p=85"},"modified":"2015-01-28T12:58:46","modified_gmt":"2015-01-28T20:58:46","slug":"businessgrowthwithoutnewcustomers","status":"publish","type":"post","link":"https:\/\/masonmyers.com\/businessgrowthwithoutnewcustomers\/","title":{"rendered":"Growing Your Business Without New Customers or New Products"},"content":{"rendered":"

This is a very basic, but effective, tool\u00a0to brainstorm growth initiatives\u00a0— just\u00a0a simple reminder for us all. On one axis, put a list of all your products or services. On the other axis, put a list of all your customers. Then, fill-in the matrix for which customers buy which products. The white spaces represent the easier to execute opportunities of selling your existing products to your existing customers.\u00a0 It is one of the most effective\u00a0tools\u00a0available — sell\u00a0new products to your customers. \u00a0Obviously, not every customer can buy every product, but you will find some very high probability opportunities.<\/p>\n

This will also prompt you to think about other things in your business. Is there a product that has very large potential for most of my customers and we should prioritize our investment in that product? Should we eliminate a product that is very expensive to execute that only a few customers care about? There are some businesses where the customers turn over every year or so where this exercise isn’t as helpful. But even in these circumstances, it may prompt you to think of other services that you may offer those existing customers to strengthen the overall foundation of your company.<\/p>\n

\"Grow<\/a><\/p>\n

\n
Categories:Business Growth & Opportunities<\/a>, Execution<\/a><\/span>
Tags:Business Growth<\/a>, Business Growth & Opportunities<\/a>, Business Growth Strategy<\/a>, Execution<\/a>, Growing a Business<\/a>, Growth Rates<\/a>
<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

This is a very basic, but effective, tool\u00a0to brainstorm growth initiatives\u00a0— just\u00a0a simple reminder for us all. On one axis, put a list of all your products or services. On the other axis, put a list of all your customers. Then, fill-in the matrix for… Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[97,79,91,33,90,34],"yoast_head":"\nBusiness Growth Strategy, Opportunities | Growing A Business | Mason Myers Business Blog for Owners, Investors<\/title>\n<meta name=\"description\" content=\"Business owner and investor Mason Myers discusses business growth strategy, business growth opportunities, & growing a business on his blog, masonmyers.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masonmyers.com\/businessgrowthwithoutnewcustomers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Business Growth Strategy, Opportunities | Growing A 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