{"id":1417,"date":"2012-10-25T05:00:00","date_gmt":"2012-10-25T12:00:00","guid":{"rendered":"https:\/\/masonmyers.com\/?p=1417"},"modified":"2015-01-28T12:58:43","modified_gmt":"2015-01-28T20:58:43","slug":"growing-a-business-company-culture","status":"publish","type":"post","link":"https:\/\/masonmyers.com\/growing-a-business-company-culture\/","title":{"rendered":"Company Culture Key to Growing A Business"},"content":{"rendered":"

Every day in a small business I know, 100,000 interactions happen among employees, customers, and external parties — the only way I know to align all of those interactions is through a strong company culture.\u00a0 So, company culture is key to growing a business and to scale.\u00a0 To me, a company culture is something that allows everyone to make decisions throughout every day and know that they are aligned with their colleagues.\u00a0 They can handle all sorts of issues with confidence that the organization will back them up because everyone is aligned.\u00a0 That confidence is huge for long-term satisfaction and company performance.\"Company<\/a><\/p>\n

I have a back-of-the-envelope math exercise that demonstrates how important culture is to enabling an organization to scale and grow.\u00a0 Follow me for a second.\u00a0 At a school I own, there are 700 students and they are with us 4.5 hours every day.\u00a0 If every student has 5 interactions with staff and 20 interactions with other students each hour, each student has 112.5 interactions while they are at our school every day.\u00a0 Multiply that by 700 and that is 78,750 interactions student interactions every day.\u00a0 At the same time, if our staff of 115 has 10 interactions per hour with colleagues and people outside the company, that is 80 interactions per staff member per day, or 9,200 interactions for a total student and staff interactions of 87,950 every day.\u00a0 Let’s assume roughly 260 school days per year, or 22,867,000 interactions per year.\u00a0 And frankly, my guesstimates are probably low.\u00a0 Imagine if your organization grows to thousands of employees and millions of customers — that is a tremendous number of interactions every day.<\/p>\n

There is no operations manual that can anticipate every nuance of our 23 million interactions.\u00a0 And, everything is much more efficient and smooth when everyone is aligned and able to use their own judgment on how to handle all those situations that is in alignment with the organization.\u00a0 There is much less double-checking or CYA with your boss.\u00a0 There is freedom for each employee to handle a difficult student situation in the way they deem appropriate — how many times have you seen an employee follow policy even though common sense suggests that the policy shouldn’t apply to this particular circumstance?\u00a0 Sometimes, employees can just make a decision that affects other people with confidence rather than having to get sign-offs, etc.<\/p>\n

If you want to grow a business, invest in making sure that your people are aligned with your company’s purpose<\/a>, cause and belief.\u00a0 It will pay big dividends and allow you to grow.\u00a0 If you do not, it will be impossible to keep people aligned and on track.<\/p>\n

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